Each year the Balloon Regatta® raises awareness of the Lord Mayor’s Appeal, the City of London and those associated with it and has also raised over £250,000 in the last four years alone. With the full support of the City of London Corporation, The Rt. Hon. Lord Mayor of London, The Lord Mayor’s Appeal and The Mansion House, the Balloon Regatta® is growing from strength to strength.
In December 2016, Balloon Regatta® was officially awarded a registered trademark.
In 2016, Exclusive Ballooning were delighted to announce Ricoh as the headline sponsor of the Balloon Regatta® for the next three years. Ricoh’s own special shape imagine.change. balloon has flown at every Balloon Regatta® and is a well known sight at UK events.
In 2017, the Balloon Regatta® made history by launching 26 hot air balloons from the runway of London City Airport as part of the airport’s 30th anniversary.
In 2019, the Balloon Regatta® saw 46 hot air balloons launch from Battersea Park filling the London skyline and raising £76,000.
Corporate partners who have seen their own bespoke hot air balloon flown over London and alongside the Lord Mayor’s balloon include Fortnum & Mason, Financial Times, Keltbray, Renishaw, BT, British Airways, Universal Pictures, Aberdeen Asset Management, L’Occitane, London City Airport, Riney, William Hill, Longleat, Stirling Ackroyd and more.